Here I found an interesting article by
http://blog.iconosquare.com/11-instagram-facts-every-marketer-must-know/
Fact #1 – 61% of Instagramers like at least 1 media/day and more than 30% like over 10 media/day
Fact #2 – 64% of Instagramers are women, 36% men. 73% of Instagramers are between 15 and 35 years old
Fact #3 – 70% of Instagramers have already taken part in a contest or might do so. 33% of them think that the easiest way to enter is to post on an official hashtag
Fact #4 –The peak of interactions on Instagram is between 8PM and 9PM. 30% of publications are done at the week-end
Fact #5 –On Instagram 53% of posts have at least one hashtag. 20% have more than 6 hashtags
Fact #6 – 70% of Instagramers have already looked for a brand on Instagram. 41% follow or would follow a brand to benefit from special offers
Fact #7 – 37% of Instagramers follow between 1 to 5 brand accounts. 32% of Instagramers follow more than 5 brand accounts
Fact #8 – 76% of Instagramers declare that receiving likes encourages them to publish more. 65% of users would feel flattered or honoured if a brand liked one of their post
Fact #9 – 48% of Instagramers are professionals. 46% of Instagramers have higher education degrees
Fact #10 – Top 3 reasons why users follow brands on Instagram: 62% because they love the brand, 54% to discover new things, 48% because they find content interesting or funny
Fact #11 – 84% of Instagramers like receiving likes on their publications 76% state that receiving likes on their posts encourages them to publish more
lottydesign 